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  • Документ
    Integrated Model of Digital Admission Management in the System of Economic Processes of the University
    (Видавничий дім «Гельветика», 2026) Pokorny Natalia; Покорни Наталія
    The article substantiates a digital model for managing the admission campaign as a tool for forming the revenue base and increasing the economic performance of the university. Its relevance is determined by competition in the educational services market, demographic constraints, and the need for stable cash inflows. The architecture of an integrated digital platform for applicant support is analyzed, and its impact on application conversion, financial cycle completion, and administrative cost optimization is assessed. The methodology is based on economic and structural-functional approaches. The results showed that the integration of digital services and financial modules increases the monetization of digital traffic, the predictability of cash flows, and provides economies of scale, which strengthens the financial sustainability of the university. The findings can be used to improve digital admission management strategies in higher education institutions.